As a movie fan and (what I would consider) an intelligent watcher of film, box office shouldn't be important to me. In fact, it should be anti-important. Art has no business in business, right?
Truth be told, it's often hard to side with the money side of the movie making industry. Movie people should identify with the filmmakers, not "the suits." It's not unreasonable to say that most studio executives are more interested in making a product that makes them a lot of money than they are about making a product that we be merely highly regarded. Not to mention that there are far too many stories told about studios intervening in the artistic process with too much empirical evidence that this never helps beyond the bottom line.
So then, why should someone who is interested in the art of filmmaking care about box office? Mostly, one shouldn't, but I think there are a lot of interesting stories to tell in the statistics. Trying to see why one movie succeeds while another fails and looking at the bigger sociological pictures does have some merit. And, of course, simply surfing around a site like Box Office Mojo can lead to some really amazing and fun trivia about the world of movie business.
So sit back and take in this every-once-in-a-while-blog!
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